Benefits of Attribution and TikTok Ads Together
Spend Tracking
Connect your TikTok Ads account and Attribution creates a TikTok Ads channel with a filter for every active campaign, kept in sync with your account. Spend, impressions and clicks are imported daily by campaign, so you can allocate revenue contribution and know your true ROAS.
Auto-Tagging for Landing Page Ads
Attribution adds tracking parameters with the TikTok campaign ID and ad ID to every active ad that has a landing page URL. You must also turn on TikTok’s “Automatically add URL parameters” setting: without it, Attribution cannot tell which campaigns drive your traffic. Tagging ads by hand with UTMs instead? Adjust the campaign filters to match.
Optimize Return on Marketing
Attribution provides a single source of truth for how ads from TikTok and other channels are impacting revenue at every touch point along your customer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
