Salesforce

Connect Attribution with Salesforce

The Attribution Platform syncs with Salesforce to combine CRM and revenue data with attribution. See which campaigns and channels drive deals and pipeline.

Benefits of Attribution and Salesforce Together

Auto Conversion Tracking

Automatically connects your leads and opportunities in Salesforce to spend from LinkedIn, Google, AdRoll, and other marketing channels and campaigns. Never struggle to know the true ROI for your touches, which ones are working, and which ones need to go.

Turbocharge Demand Gen

See how upper-funnel marketing activities are impacting lower-funnel results. Easily compare granular attribution data at the touchpoint level to better optimize your budget to yield the most MQLs, pipeline, and wins and align sales and marketing at a whole new level.

Optimize Return on Marketing

Attribution gives marketers a single source of attribution truth to quickly correct current spend and forecast future revenue, improving demand generation productivity and customer lifetime value, and reducing customer acquisition cost.

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Case Studies

See the impact of true multi-touch attribution

Blog

Learn practical how-tos and industry trends in multi-touch attribution

Book a Demo: See The Attribution Platform in action

Watch a short demo of Attribution’s powerful features