Benefits of Attribution and Reddit Ads Together
Spend Tracking
Connect Reddit Ads and the campaign spend Reddit reports is pulled into Attribution automatically, so you can allocate revenue contribution to each campaign and know your true ROAS.
Campaign Tracking with UTM Tags
Reddit campaigns are tracked with UTM tags. Use Reddit’s dynamic URL parameters for the campaign, ad group and ad IDs, or keep utm_campaign the same across each campaign. After you connect Reddit, a one-time adjustment of the filters in Attribution may be needed to match the tags you use.
Optimize Return on Marketing
Attribution provides a single source of truth for how ads from Reddit and other channels are impacting revenue at every touch point along your customer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
