Benefits of Attribution and Pinterest Ads Together
Spend Tracking
Connect your Pinterest ad account and Attribution creates a Pinterest channel with a filter for every active campaign, kept in step with your account. Spend, impressions and clicks are imported once a day for the previous day, so each campaign’s cost sits next to the conversions and revenue it earned.
Campaign Matching by UTM
Visits are matched to campaigns by UTM parameters: utm_source=pinterest, utm_medium=cpc and utm_campaign set to the campaign’s name in Pinterest. Pinterest does not add them for you, so add them to your ad URLs, and update the filter if you rename a campaign.
Optimize Return on Marketing
Attribution provides a single source of truth for how ads from Pinterest and other channels are impacting revenue at every touch point along your customer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
