Benefits of Attribution and impact.com Together
Auto-Tagging by Ad
Attribution adds an iraid parameter with the ad’s ID to the landing page of every ad in an active campaign, through the impact.com API, so visits are matched to the exact ad. Parameters you already use, including UTMs, are kept, and new ads are tagged at the next sync. Ads without a landing page cannot be tagged.
Daily Cost by Ad
Connecting impact.com creates a channel (Impact Ads by default) with a group for each campaign and a filter for each ad, kept in step with your account. The cost of each ad is imported once a day for the previous day, so partner cost sits next to the conversions and revenue it earned.
Optimize Return on Marketing
Attribution provides a single source of truth for how partner and affiliate ads and other channels are impacting revenue at every touch point along your customer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
