Benefits of Attribution and Friendbuy Together
Referral Campaigns as Filters
Connecting Friendbuy creates a Friendbuy channel with a filter for every published campaign. Archived campaigns are left out of the sync, and their filters keep their history.
Matched by UTM
Visits are matched by the UTM parameters Friendbuy puts on its share links: utm_source=Friendbuy and utm_campaign set to the campaign’s name. If you rename a campaign in Friendbuy, edit its filter so utm_campaign follows.
Referrals in the Customer Journey
Friendbuy brings in no cost data, so the channel shows visits, conversions and revenue without cost. See where referrals sit at every touch point along your customer’s journey, next to every other channel.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
