Benefits of Attribution and CallRail Together
Calls as Conversion Events
When a call ends, CallRail sends it to Attribution by webhook and it appears as a conversion event, such as “Inbound call - Answered”. Each call also updates the caller’s profile with traits like name, phone number and location. Connect with a CallRail API key, and Attribution sets up the webhooks and cookie capture in CallRail for you.
Calls Matched to Website Visits
CallRail reads the caller’s Attribution cookie, or Segment cookie, so each call is matched to the visitor’s website session and credited to the channel that brought them, from paid search to organic. Install the Attribution tracking snippet on every page: callers without a tracked visit are identified by phone number only and cannot be linked to a channel.
Calls in the Customer Journey
See which channels and touch points lead to phone calls, credited by the attribution model you choose, next to every other conversion along your customer’s journey.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
