Benefits of Attribution and Calendly Together
Bookings as Conversion Events
Embed Calendly’s widget on your website instead of linking to calendly.com, so visitors stay on your domain and Attribution keeps its tracking context. Listen for Calendly’s booking events and track a confirmed booking as a conversion event, such as “Calendly: Event Scheduled”, with the Attribution tracking snippet or with Segment.
Know Who Booked
Calendly passes no personal data back to your page, so a booking is attributed to the visitor’s channel but stays anonymous. To tie it to a person, for account-level attribution or your CRM, capture the email in a short form first, identify the visitor, then open the widget pre-filled with that email.
Bookings in the Customer Journey
See which channels and touch points lead to booked meetings, credited by the attribution model you choose, next to every other conversion along your customer’s journey.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
