Benefits of Attribution and ActiveCampaign Together
Contacts Identified
Contacts created in ActiveCampaign are tracked, so you see their full name and email in Attribution instead of a numeric ID. Changes to a contact’s Lifecycle Stage and Lead Status are tracked as events. Your website must identify visitors with an email that matches the ActiveCampaign contact.
Deal Tracking
Every deal stage change in ActiveCampaign is tracked as an event in Attribution, and a deal at Closed Won with an amount is tracked as revenue. Connect with your ActiveCampaign API URL and key, and data starts flowing within 15 minutes.
Optimize Return on Marketing
Attribution provides a single source of truth for how your channels turn into ActiveCampaign deals and revenue at every touch point along your customer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.
“Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others… We now have one unbiased source to track and compare performance ad channels.”
