Automatically Track Ad Spend
Easily connect your ad spend from platforms like Google, Facebook, Twitter, and AdRoll to WordPress pages and conversion events to calculate true ROI.
Attribute Revenue to Campaigns
Use Attribution’s auto-tagging to track visitors from your ad campaigns to WordPress and tie revenue back to the ads, ad groups, and keywords that drove the sale.
Optimize Your Ad Budget
Get a holistic view of how your ads are performing alongside other marketing channels to make data-driven decisions on where to allocate budget for maximum impact.
How it works
How to integrate X Ads and WordPress
Simplify multi-touch attribution by effortlessly connecting X Ads and WordPress with Attribution.
Connect Attribution with X Ads
Attribution integrates seamlessly with X Ads, allowing you to track ad spend and revenue impact. Simply connect your X Ads account in the Attribution settings and utilize UTM parameters to get detailed campaign insights.
Connect Attribution with WordPress
To connect Attribution with WordPress, simply install the Attribution WordPress plugin. The plugin will automatically track visits from WordPress pages, conversions from WooCommerce, and form submissions to provide seamless multi-touch attribution insights.
Connect sales, lead and conversion data with ad spend
Automatically connect WordPress form submissions, ecommerce sales, and other conversion events to ad spend from Google, Facebook, AdRoll and more. See exactly which ads are driving revenue in one simple dashboard.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
