Automatically Track Ad Conversions and Revenue
Easily connect your ad platforms to Hubspot via Attribution to track leads, opportunities and revenue driven by each ad campaign.
Optimize Ad Spend Based on Return on Ad Spend
See which ad campaigns and channels are driving the most revenue in Hubspot, so you can optimize your ad budgets to maximize ROI.
Get a Unified View of Marketing Performance
Bring together ad spend, website visits, leads and revenue data from multiple platforms in one dashboard for end-to-end multi-touch attribution.
How it works
How to integrate X Ads and Hubspot
Seamlessly connect your X Ads and Hubspot data in Attribution for end-to-end ROI tracking.
Connect Attribution with X Ads
Attribution integrates with X Ads to track ad spend and performance. Simply connect your X Ads account in the Attribution settings and we’ll automatically tag your ads to track clicks, conversions and ROI.


Connect Attribution with Hubspot
To integrate Attribution with Hubspot, simply connect your Hubspot account in the Attribution settings. Attribution will then automatically track lead stage changes and deal revenue from Hubspot, mapping it to your marketing touches.
Connect sales, lead and conversion data with ad spend
Integrating Hubspot and X Ads with Attribution allows you to automatically connect leads, opportunities, and revenue data to your ad campaigns and spend. This provides a holistic view of how your marketing efforts are impacting the bottom line.

Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.