Auto-track conversions
Automatically track any conversion event in Segment across any buying journey to spend from Reddit Ads, mapping the full path to purchase.
Compare channels in real-time
Easily compare granular attribution data at the touchpoint, conversion path, and channel level between Reddit Ads, other ad platforms, and marketing efforts to optimize budget for maximum ROI.
Optimize return on marketing
Get a holistic view of true marketing effectiveness across Reddit Ads and all channels with detailed insights to quickly optimize spend, improve ROI and reduce customer acquisition costs.
How it works
How to integrate Reddit Ads and Segment
Easily connect Reddit Ads and Segment with Attribution in just a few clicks.
Connect Attribution with Reddit Ads
To integrate Attribution with Reddit Ads, use dynamic URL parameters like {{CAMPAIGN_ID}}, {{ADGROUP_ID}} and {{AD_ID}} to track your campaigns. After connecting, you may need to tweak filters in Attribution to align with your UTM tagging structure.
Connect Attribution with Segment
Simply install Attribution as a destination in Segment to get started. You’ll need to copy your Attribution Project ID from the settings page and paste it into the Attribution app window on the Segment Integrations page.
Connect sales, lead and conversion data with ad spend
When you integrate Reddit Ads and Segment with Attribution, you can automatically track conversions and tie them back to your Reddit ad campaigns and spend. This provides a holistic view of your marketing performance across the full funnel.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
