Quora Ads + Segment Integration

Connect Quora Ads and Segment to automatically track campaign performance, eliminate manual tagging, and optimize ROAS across your marketing mix.

Segment Quora Ads Integration

Auto Ad Tracking

Connect Quora ads to The Attribution Platform and see the cost of your Quora campaigns, visits, conversions and revenue in one simple dashboard.

Detailed Auto-tagging

Use Attribution auto-tagging to easily append the Quora ad to your URLs to allow detailed tracking of ad spend and calculating ROAS per campaign, as well as tracking audience data, cost-per-click, and other granular data without the need for creating UTM parameters.

Optimize Return on Ad Spend

Attribution provides a single source of truth for how ads from Quora and other channels are impacting revenue at every touch point along your buyer’s journey, so you can quickly compare the true ROAS to optimize your marketing mix.

How it works

How to integrate Quora Ads and Segment

Simplify your marketing attribution by connecting Quora Ads and Segment with Attribution in just a few clicks.

Connect Attribution with Quora Ads

Integrate Attribution with Quora Ads by adding UTM tags to your ads and connecting your Quora Ads account. This allows Attribution to track campaign spend, visits, conversions, and revenue in one dashboard.

Connect Attribution with Segment

To integrate Attribution with Segment, simply install Attribution as a destination in Segment. Then copy your Attribution Project ID from the settings page and paste it into the Attribution app window in Segment.

Connect sales, lead and conversion data with ad spend

When you integrate Segment and Quora Ads with Attribution, you can automatically track conversions and tie them to ad spend across the entire customer journey, giving you a complete picture of marketing ROI.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies