Automatically connect conversions
Attribution automatically connects your leads and opportunities from Salesforce to ad spend from LinkedIn and other channels, so you always know the true ROI of your marketing touches.
Optimize your full-funnel
See how upper-funnel LinkedIn ad clicks impact lower-funnel Salesforce pipeline and revenue, so you can optimize your ad targeting and budget for maximum impact.
Improve marketing ROI
Attribution provides a single source of truth for how LinkedIn and other channels contribute to revenue in Salesforce, allowing you to quickly optimize spend to improve marketing ROI.
How it works
How to integrate LinkedIn and Salesforce
Seamlessly connect your platforms in just a few clicks and let Attribution do the heavy lifting.
Connect Attribution with LinkedIn
Attribution enables dynamic tagging of LinkedIn ad URLs to track which ad a customer clicked. Simply connect your LinkedIn Ads account to Attribution to start tracking conversions and optimizing your ad spend.
Connect Attribution with Salesforce
Sign into Attribution and visit the Settings page. Click the “Connect to Salesforce” button and sign into your Salesforce account to authorize the connection. Once completed, your Salesforce leads and opportunities will start syncing with Attribution.
Connect sales, lead and conversion data with ad spend
With Attribution, you can automatically connect your leads and opportunities from LinkedIn to your Salesforce system. This allows you to see the true ROI and revenue impact of your LinkedIn ad campaigns, without any manual effort.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
