Automatically connect leads and opportunities
Attribution automatically connects your leads and opportunities in Zendesk Sell to ad spend from LinkedIn Ads, making it easy to see the true ROI of your marketing efforts.
Compare attribution data to optimize budget
Easily compare granular attribution data at the touchpoint level to better optimize your LinkedIn Ads budget to drive the most leads, pipeline, and wins.
Improve marketing ROI and reduce acquisition costs
Get a holistic view of your true marketing effectiveness with detailed insights to quickly optimize spend, forecast revenue, improve ROI, and reduce customer acquisition costs.
How it works
How to integrate LinkedIn Ads and Zendesk
Simplify ROI tracking in just three steps with Attribution’s seamless integration.
Connect Attribution with LinkedIn Ads
To integrate Attribution with LinkedIn Ads, simply visit the Settings page and click the Integrations tab. Scroll down to LinkedIn, click the Connect button, and follow the authentication prompts to link your accounts.
Connect Attribution with Zendesk
Sign into your Zendesk account and set up a webhook to automatically send customer data to Attribution. This will connect your leads and opportunities in Zendesk Sell to marketing spend data, allowing you to track true ROI.
Connect sales, lead and conversion data with ad spend
By integrating LinkedIn Ads and Zendesk with Attribution, you can automatically connect your ad spend to leads, opportunities and revenue. This allows you to see the full ROI of your LinkedIn Ads, from click to close.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
