Automatically Track Ad Conversions
Automatically track LinkedIn Text Ad and Sponsored Content conversions and allocate revenue contribution to know your true ROAS.
Attribute InMail Campaigns
Use tracking tags to connect LinkedIn InMail as a source and unique campaign identifier to allocate revenue contribution and show business impact.
Optimize Return on Ad Spend
Get a single source of truth for how LinkedIn ads are impacting revenue at every touchpoint, so you can compare true ROAS and optimize your mix.
How it works
How to integrate LinkedIn and Segment
Seamlessly connect your platforms in minutes for effortless multi-touch attribution.
Connect Attribution with LinkedIn
To integrate Attribution with LinkedIn Ads, simply connect your LinkedIn ad account in the Attribution settings. Attribution will then automatically track your LinkedIn ad spend and allocate revenue contribution.
Connect Attribution with Segment
Simply install Attribution as a destination in Segment to get started. You’ll need to copy your Attribution Project ID from the Attribution settings page and paste that key into the Attribution app window on the Segment Integrations page.
Connect sales, lead and conversion data with ad spend
By integrating Segment and LinkedIn with Attribution, you can automatically track leads and conversions across the buyer journey and tie them to ad spend data. This provides a holistic view of marketing performance from first touch to revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
