Identify Contacts
After connecting Pipedrive with The Attribution Platform, your Pipedrive contacts will automatically become identified visitors in Attribution and any changes will be tracked as events.
Track Deal Changes
Any changes to your Pipedrive deals will be tracked as events in Attribution, including marking a deal as ‘won’ to calculate return on ad spend.
Attribute LinkedIn Ads
Automatically connect your LinkedIn ad spend to leads generated in Pipedrive to track true ROI and optimize your ad campaigns.
How it works
How to integrate LinkedIn Ads and Pipedrive
Effortlessly link your platforms in just a few clicks and unlock powerful attribution insights.
Connect Attribution with LinkedIn Ads
Attribution enables dynamic tagging of LinkedIn Ad URLs, adding parameters to track which ad was clicked. Connect your LinkedIn Ads account in the Attribution settings to start tracking conversions and attributing revenue to your LinkedIn campaigns.
Connect Attribution with Pipedrive
To integrate Attribution with Pipedrive, contact help@attributionapp.com with your Pipedrive API key. Once connected, Pipedrive contacts will automatically become identified visitors in Attribution and any changes to contacts or deals will be tracked as events.
Connect sales, lead and conversion data with ad spend
When you integrate LinkedIn and Pipedrive with Attribution, you can automatically track leads from LinkedIn ads in Pipedrive and connect that data to your ad spend. This allows you to see the full ROI of your LinkedIn campaigns and optimize your budget.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
