Automatically Track LinkedIn Ad Spend and Allocate Revenue
Easily connect your LinkedIn Ads to The Attribution Platform to automatically track ad costs and tie revenue to each campaign, so you always know your true ROAS.
Granular Campaign Tracking with Auto-Tagging
Use Attribution’s auto-tagging to add unique tracking parameters to your LinkedIn Ads, enabling detailed performance data down to the individual ad level.
Optimize Marketing ROI Across All Channels
Get a single source of truth for how LinkedIn Ads and other channels impact revenue at every touchpoint, so you can optimize budget allocation to maximize ROI.
How it works
How to integrate LinkedIn Ads and Optimizely
Seamlessly connect your platforms in just a few clicks and unlock powerful attribution insights.
Connect Attribution with LinkedIn Ads
Attribution can track most LinkedIn Ads automatically. Simply connect your LinkedIn Ads account in the Attribution settings, and data will start aggregating, with costs allocated to your LinkedIn campaigns.
Connect Attribution with Optimizely
To integrate Attribution with Optimizely, simply connect your Optimizely account in the Attribution dashboard. Attribution will then automatically track your Optimizely experiments and tie them to downstream revenue.
Connect sales, lead and conversion data with ad spend
By integrating LinkedIn Ads and Optimizely with Attribution, you can automatically connect ad spend to leads, conversions and revenue. See the full ROI of your LinkedIn Ads and Optimizely campaigns in one intuitive dashboard.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
