LinkedIn Ads + Marketo Integration

Connect LinkedIn Ads and Marketo to track true ROI, optimize ad spend, and align marketing and sales around revenue impact.

Automatically Connect Ad Spend to Revenue

Easily track LinkedIn Ad cost data and allocate revenue contribution to calculate true ROI.

Optimize Return on Ad Spend

Get a single source of truth for how LinkedIn Ads are impacting revenue to optimize your marketing mix.

Align Marketing and Sales

Connect LinkedIn Ad engagement to Marketo leads and opportunities to align teams around revenue impact.

How it works

How to integrate LinkedIn and Marketo

Effortlessly connect your platforms in just a few clicks with Attribution’s seamless integration process.

Connect Attribution with LinkedIn

Attribution enables dynamic tagging of LinkedIn ad URLs, adding parameters to track which ad a customer clicked. Connect your LinkedIn Ads to Attribution to automatically track ad spend and allocate revenue contribution.

Connect Attribution with Marketo

After setting up your Marketo account, simply enter your Munchkin ID and API credentials into Attribution. This will allow Attribution to automatically pull in leads and campaigns from Marketo and connect them with marketing spend data.

Connect sales, lead and conversion data with ad spend

By integrating Marketo and LinkedIn with Attribution, you can automatically connect your leads and conversions in Marketo to your ad spend from LinkedIn. This allows you to see the full ROI and revenue impact of your LinkedIn ads at every stage of the funnel.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies