Automatically Track Ad Conversions
Connect LinkedIn Ads to Attribution to automatically track ad spend and allocate revenue contribution to calculate true ROAS.
Attribute InMail Campaigns
Use tracking tags to connect InMail ad costs and revenue to show their business impact on your Attribution dashboard.
Optimize Marketing ROI
Get a holistic view of marketing effectiveness across LinkedIn Ads, Heap events, and other channels to optimize spend and revenue.
How it works
How to integrate LinkedIn Ads and Heap
Effortlessly connect your platforms and unlock powerful attribution insights in just a few simple steps.
Connect Attribution with LinkedIn Ads
To integrate Attribution with LinkedIn Ads, simply connect your LinkedIn Ads account in the Attribution settings. Attribution will then automatically tag your LinkedIn ads to track conversions and attribute revenue without any extra setup.
Connect Attribution with Heap
Once your Heap account meets the requirements, Attribution will create an S3 bucket to sync data. Heap will then enable Heap Connect S3 syncs to that bucket, refreshing data every 24 hours.
Connect sales, lead and conversion data with ad spend
Integrate LinkedIn Ads with Attribution to automatically connect ad spend data with sales and lead data from Heap. Get a complete picture of how your LinkedIn Ads are driving business results across the full customer journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
