Google Ads + Stripe Integration

Connect Google Ads and Stripe to track true ROI, capture every conversion, and optimize ad spend based on real revenue impact.

Stripe Google Ads Integration

Automatically Track Google Ad Spend and ROI

Connecting Google Ads to Attribution allows you to automatically pull ad spend data and tie it to specific customer journeys and revenue, giving you a true picture of your Google Ads ROI.

Capture Every Conversion From Stripe

Integrating Stripe with Attribution ensures you capture every purchase event and the associated revenue, so you can definitively tie that revenue back to the Google Ad clicks and campaigns that influenced the sale.

Optimize Google Ad Spend Based on Real Revenue Impact

With the full picture of how your Google Ads influence actual sales in Stripe, you can confidently optimize your ad spend to maximize ROI and cut wasted ad spend that isn’t delivering real revenue.

How it works

How to integrate Google Ads and Stripe

Simplify multi-touch attribution by seamlessly connecting your ad spend and revenue data in just a few clicks.

Connect Attribution with Google Ads

Integrate Attribution with Google Ads by clicking the Settings icon in the top right corner of your Attribution account. Select Ad Integrations, then click Connect Google Ads and follow the on-screen instructions.

Connect Attribution with Stripe

Once you’ve set up Attribution tracking on your site, easily connect your Stripe account from the Attribution settings page. This will allow Attribution to pull in Stripe purchase events and revenue data to attribute back to your marketing channels and campaigns.

Connect sales, lead and conversion data with ad spend

By integrating Google Ads and Stripe with Attribution, you can automatically connect your Google ad spend to sales, leads and other conversion data from Stripe. This allows you to see the true ROI and business impact of your Google ad campaigns.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies