Google Ads + Salesforce Integration

Connect Google Ads and Salesforce to track true ROI, optimize ad spend, and align sales and marketing with actionable attribution insights.

Connect Google Ads to Salesforce

Automatically connect your Google Ad campaigns to leads and opportunities in Salesforce to track ROI.

Optimize Google Ads Spend

Get a holistic view of how your Google Ads impact the buyer’s journey to optimize ad spend.

Align Sales and Marketing

Use granular attribution data to see how Google Ads drive MQLs, pipeline and revenue in Salesforce.

How it works

How to integrate Google Ads and Salesforce

Easily connect your platforms in just a few clicks and let Attribution do the heavy lifting.

Connect Attribution with Google Ads

To integrate Attribution with Google Ads, simply connect your Google Ads account in the Attribution settings. Attribution will automatically pull spend data and use auto-tagging to track visitors from your campaigns.

Connect Attribution with Salesforce

Sign into your Attribution account and visit the Settings page. Click the “Connect to Salesforce” button, then sign into Salesforce with your account credentials to complete the integration.

Connect sales, lead and conversion data with ad spend

Attribution automatically connects your leads and opportunities in Salesforce to ad spend from Google Ads and other marketing channels. This allows you to see the true ROI and revenue impact of your Google Ads at every stage of the funnel.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies