Automatically Connect Ad Spend to Pipeline
The Attribution Platform ties Google Ads spend data to leads and deals in Pipedrive, providing a clear picture of how ads drive revenue.
Optimize Ads Based on Return on Ad Spend
See which Google Ad campaigns, ad groups and keywords have the biggest impact on pipeline and revenue to optimize budget allocation.
Identify Most Valuable Leads and Deals
Understand which leads and deals from Google Ads are most likely to close based on ad engagement data synced to Pipedrive.
How it works
How to integrate Google Ads and Pipedrive
Seamlessly link your ad spend to revenue in just a few simple steps with The Attribution Platform.
Connect Attribution with Google Ads
Attribution integrates with Google Ads to automatically pull ad spend data and track visitors using Google’s auto-tagging. Simply connect your Google Ads account in the Attribution settings to get started.
Connect Attribution with Pipedrive
To integrate Attribution with Pipedrive, contact help@attributionapp.com with your Pipedrive API key. Once connected, Pipedrive contacts and deals will automatically sync with Attribution for enhanced tracking and reporting.
Connect sales, lead and conversion data with ad spend
Integrate Pipedrive and Google Ads with Attribution to automatically connect leads, conversions and revenue to your ad campaigns and keywords. See exactly which ads are driving the most sales and revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
