Google Ads + Optimizely Integration

Sync Google Ads with Optimizely to track conversions, measure true ROAS, and optimize your marketing spend across all touchpoints.

Optimizely Google Ads Integration

Ad Conversion Tracking

Connect your Google Ads to The Attribution Platform and automatically track advertising cost and allocate revenue contribution to know your true ROAS.

Website Attribution

Use the Attribution Snippet in Google Tag Manager to automatically connect subscription signups, content downloads or other web pages and conversion events to your Google Ads.

Optimize Return on Marketing

Attribution provides a single source of truth for how Google Ads and other channels impact revenue at every touchpoint, so you can quickly compare true ROAS to optimize your marketing mix.

How it works

How to integrate Google Ads and Optimizely

Easily connect your platforms in Attribution to unlock powerful insights and drive better results.

Connect Attribution with Google Ads

To integrate Attribution with Google Ads, simply connect your Google Ads account in the Attribution settings. Attribution will automatically pull campaign data and use auto-tagging to track ad clicks, tying them to conversions and revenue.

Connect Attribution with Optimizely

Attribution integrates seamlessly with Optimizely, allowing you to track and attribute conversions and revenue to your Optimizely experiments. Simply connect your Optimizely account in the Attribution UI to start measuring the full impact of your campaigns.

Connect sales, lead and conversion data with ad spend

By integrating Optimizely and Google Ads with Attribution, you can automatically connect ad spend data with sales, leads and other conversion events tracked in Optimizely. This provides a holistic view of how your ads are impacting revenue at every touchpoint.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies