Google Ads + Magento Integration

Connect Google Ads and Magento to track true ROAS, optimize campaign performance, and maximize your overall marketing ROI.

Magento Google Ads Integration

Automatically Track ROAS

Automatically connect your Magento ecommerce sales to Google Ads spend to easily see your true return on ad spend (ROAS) without manual reporting.

Optimize Ad Performance

Get granular attribution data down to the ad level to optimize your Google Ads budget for the campaigns and keywords driving the most sales and profit.

Improve Marketing ROI

See a unified view in Attribution of how your Google Ads and other marketing channels work together to impact sales, so you can tune your full mix to maximize ROI.

How to integrate Google Ads and Magento

Seamlessly link your ad spend to sales data in just a few clicks with Attribution.

Connect Attribution with Google Ads

To integrate Attribution with Google Ads, simply connect your Google Ads account in the Attribution settings. Attribution will then automatically pull spend data and use Google’s auto-tagging to track ad clicks.

Visualization of allocated spend by channel
Visualization of Allocated Spend by Channel with results

Connect Attribution with Magento

After setting up your Magento account, integrate Attribution to automatically connect your ecommerce sales data to your marketing spend from various channels. This integration enables you to track the true ROI of each touchpoint and optimize your budget for maximum conversions and profit.

Connect sales, lead and conversion data with ad spend

Automatically connect your Magento ecommerce sales to Google Ads spend to see true return on ad spend. Easily compare granular attribution data to optimize your budget and drive more sales.

Customer Journey Paths in Attribution

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out..”

Michelle B.
G2 Validated Reviewer & Verified User

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Trusted by 1,000+ companies