Automatically Track Google Ad Spend and Clicks
Attribution pulls campaign spend data and visitor data from Google Ads daily, connecting the dots between ad clicks and revenue.
Sync Leads and Deals from HubSpot
Automatically track HubSpot lifecycle stages, deal changes, and revenue as conversion events to calculate return on ad spend.
Optimize Ad Budgets Based on Revenue Impact
See which Google Ads campaigns and keywords are driving the most leads, pipeline and revenue in HubSpot to optimize budget allocation.
How it works
How to integrate Google Ads and Hubspot
Simplify multi-touch attribution by effortlessly connecting Google Ads and HubSpot with Attribution.
Connect Attribution with Google Ads
To integrate Attribution with Google Ads, simply connect your Google Ads account in the Attribution settings. Attribution will then automatically pull spend data and track visitors using Google’s auto-tagging.
Connect Attribution with Hubspot
Once your Hubspot account is connected, Attribution will automatically track lead lifecycle stages and deal changes, including revenue from closed won deals. This enables you to measure the true ROI and impact of your marketing efforts across the entire buyer’s journey.
Connect sales, lead and conversion data with ad spend
Attribution automatically connects your Google Ads spend to leads and revenue from HubSpot, giving you a clear picture of your return on ad spend across the entire buyer’s journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
