Automate Ad Tracking
Automatically track Facebook Ad cost, clicks, and revenue impact in Attribution without manual UTM tagging.
Tie Leads to Ad Spend
Connect leads and opportunities from Zoho CRM to the specific Facebook Ads and campaigns that influenced them.
Optimize ROAS
Get a unified view of Facebook Ad performance alongside other channels to optimize budget for revenue impact.
How it works
How to integrate Facebook Ads and Zoho
Simplify your marketing attribution by integrating Facebook Ads and Zoho CRM with Attribution in just a few clicks.
Connect Attribution with Facebook Ads
To integrate Attribution with Facebook Ads, simply connect your Facebook Ads account in the Attribution settings. Attribution will then automatically append a unique tracking parameter to your ad URLs to track ad spend and calculate ROAS per campaign.
Connect Attribution with Zoho
To integrate Attribution with Zoho, simply log into your Attribution account and navigate to the Integrations page. From there, select Zoho and follow the on-screen prompts to authenticate and connect your Zoho account.
Connect sales, lead and conversion data with ad spend
When you integrate Facebook Ads and Zoho with Attribution, you can automatically connect your Facebook ad spend to the leads and sales data in your Zoho CRM. This gives you a clear picture of which ads are driving the most revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
