Automatically Track ROAS
Automatically connect your Shopify sales to Facebook ad spend to track true return on ad spend without manual reporting.
Granular Attribution Data
Use Attribution’s autotagging to append Facebook Ad IDs to URLs for detailed tracking of ad performance and audience data.
Optimize Marketing Mix
Get a single source of truth for how Facebook Ads and other channels impact revenue to optimize budget allocation.
How it works
How to integrate Facebook Ads and Shopify
Seamlessly link your platforms in just a few clicks and unlock powerful attribution insights.
Connect Attribution with Facebook Ads
The Attribution Platform integrates with Facebook Ads to automatically pull ad spend data and append tracking parameters to your ad URLs. This allows you to track the full customer journey and measure true ROAS without manual tagging.
Connect Attribution with Shopify
After installing The Attribution Platform in your Shopify store, easily connect the two platforms in your Attribution dashboard settings. This will allow Attribution to automatically track sales events and attribute revenue to your marketing campaigns.
Connect sales, lead and conversion data with ad spend
Attribution allows you to easily connect your Shopify sales data and Facebook ad spend in one place. See exactly which ads are driving revenue and optimize your ad budget to maximize ROI.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
