Automatically Track Leads and Opportunities
Connect your leads and opportunities in Salesforce to ad spend from Facebook and other channels to know the true ROI of your marketing touches.
Optimize Your Marketing Mix
See granular attribution data to compare how Facebook and other channels impact pipeline and revenue, so you can optimize your budget.
Align Sales and Marketing
Get visibility into how Facebook and other upper-funnel activities influence lower-funnel metrics to drive alignment between teams.
How it works
How to integrate Facebook Ads and Salesforce
Easily connect Facebook Ads and Salesforce with Attribution in just a few clicks.
Connect Attribution with Facebook Ads
Attribution integrates with Facebook Ads to automatically pull ad spend data and append tracking parameters to your ad URLs. This allows you to measure the full impact and ROI of your Facebook advertising campaigns without manual tracking.
Connect Attribution with Salesforce
Sign into Attribution and visit the Settings page. Click the “Connect to Salesforce” button, sign into your Salesforce account, and click finish on the confirmation dialog. Your Salesforce events will start populating in the Attribution dashboard within about 15 minutes.
Connect sales, lead and conversion data with ad spend
Attribution automatically connects your leads and opportunities in Salesforce to spend from Facebook Ads and other marketing channels. This allows you to see the true ROI of your marketing touches and optimize your budget.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
