Automate Conversion Tracking
Automatically connect your Facebook ad spend to leads and opportunities in Marketo, so you always know your true ROI and which ads are working.
Granular Attribution Insights
Get detailed multi-touch attribution data to optimize your Facebook ad targeting, creative, and budget to drive more pipeline and revenue.
Prove and Improve Marketing ROI
Show marketing’s full-funnel impact and make data-driven optimizations to improve campaign effectiveness, customer acquisition costs, and ROI.
How it works
How to integrate Facebook Ads and Marketo
Simplify multi-touch attribution by seamlessly connecting Facebook Ads and Marketo with Attribution in just three steps.
Connect Attribution with Facebook Ads
Integrate Attribution with Facebook Ads to automatically pull ad spend data and append unique tracking parameters to your ad URLs. This allows you to track the full customer journey and measure true ROAS without manual UTM tagging.
Connect Attribution with Marketo
Get your Munchkin ID from Marketo and create an API-only user role with full API access. Then copy the Client Secret and Client ID into Attribution to integrate the two systems and start tracking marketing ROI.
Connect sales, lead and conversion data with ad spend
Automatically connect your Marketo lead and conversion data to your Facebook ad spend. See exactly which ads and campaigns are generating the most revenue, so you can optimize your ad budget.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
