Automatically Track Ad Spend
Connect your Facebook Ads to The Attribution Platform, to automatically track ad spend and allocate revenue contribution to calculate your true return on ad spend.
Granular Campaign Tracking
Use Attribution’s auto-tagging to append the Facebook Ad ID to your URLs for detailed tracking of ad performance and audience data without manual UTM parameters.
Optimize Cross-Channel ROI
Get a single source of truth for how Facebook Ads and other marketing channels impact revenue across the full customer journey to optimize your marketing mix.
How it works
How to integrate Facebook Ads and Mailchimp
Seamlessly link your ad spend and email data in just a few clicks.
Connect Attribution with Facebook Ads
To integrate Attribution with Facebook Ads, simply connect your Facebook Ads account in the Attribution settings. Attribution will then automatically append a unique fbaid parameter to your ad URLs to track ad spend and calculate ROAS per campaign and ad set.
Connect Attribution with Mailchimp
Integrate Attribution with your Mailchimp account to track how your email campaigns impact revenue. Simply enter your Mailchimp API key in Attribution to start syncing data between the two platforms.
Connect sales, lead and conversion data with ad spend
Integrating Facebook Ads with Attribution allows you to automatically connect your ad spend to the leads and sales data in your CRM or marketing automation platform. This provides a unified view of how your Facebook ad campaigns are impacting revenue at every stage of the buyer’s journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
