Automatically connect sales to ad spend
The Attribution Platform integrates with Facebook Ads and BigCommerce to automatically connect your ecommerce sales to your ad spend, so you always know your true return on ad spend.
Compare ad performance across channels
Easily compare granular attribution data from Facebook Ads and other channels at the touchpoint, conversion path, and channel level to optimize your budget for maximum conversions and profit.
Optimize marketing ROI
Get a holistic view of your marketing effectiveness across Facebook Ads and all channels with detailed CPA, ROAS and customer LTV data to optimize spend and maximize ecommerce sales.
How it works
How to integrate Facebook Ads and BigCommerce
Seamlessly link your ad spend and sales data in just a few clicks with Attribution.
Connect Attribution with Facebook Ads
The Attribution Platform integrates with Facebook Ads to automatically pull ad spend data and append tracking parameters to your ad URLs. This allows you to track the full customer journey and measure true ROAS without manual tagging.
Connect Attribution with BigCommerce
Install The Attribution Platform in your BigCommerce store to automatically connect your sales data to marketing spend from various channels. This enables you to get a complete view of your marketing ROI without any manual work.
Connect sales, lead and conversion data with ad spend
Automatically connect your BigCommerce sales to ad spend from Facebook, Google, and other channels. See exactly which ads are driving revenue and optimize your marketing mix.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
