Automatically Track Bing Ad Spend
Easily connect Bing Ads to Attribution to automatically pull campaign costs and track true return on ad spend.
Tie Bing Ads to Revenue
Leverage Attribution’s multi-touch model to connect Bing ad clicks directly to leads and revenue in Zuora.
Optimize Bing Ad Performance
Get granular insights into which Bing campaigns and keywords are driving the most revenue to optimize budget allocation.
How it works
How to integrate Bing Ads and Zuora
Seamlessly link your ad spend to revenue in just a few simple steps with Attribution.
Connect Attribution with Bing Ads
To integrate Attribution with Bing Ads, enable auto-tagging in your Bing Ads account settings. Then connect your Bing Ads account in the Attribution settings to start tracking ad spend and attributing revenue.
Connect Attribution with Zuora
To integrate Attribution with Zuora, set up a webhook in your Zuora account to send payment data to Attribution’s API. Map the appropriate email fields to ensure accurate visitor matching.
Connect sales, lead and conversion data with ad spend
By integrating Bing Ads and Zuora with Attribution, you can automatically connect your Bing ad spend to the leads, sales and revenue data from Zuora. This provides a holistic view of how your Bing ads are impacting business results at every stage of the funnel.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
