Automatically Track Bing Ad Spend
Easily connect Bing Ads to Attribution to automatically track ad spend and tie revenue back to each campaign, ad group, and keyword.
Optimize Bing ROAS with Multi-Touch Attribution
See the full impact of Bing Ads on revenue at every touchpoint in the buyer’s journey to optimize budget allocation and maximize return on ad spend.
Simplify Bing Ad Tracking with Auto-Tagging
Enable Bing’s auto-tagging to automatically add UTM parameters and track each ad click in Attribution without manual URL tagging.
How it works
How to integrate Bing Ads and Zoho
Easily connect your platforms in just a few clicks and start seeing the full impact of your campaigns.
Connect Attribution with Bing Ads
Integrating Attribution with Bing Ads allows you to automatically track ad spend and allocate revenue contribution to calculate true return on ad spend (ROAS). Once connected, Attribution will create filters based on Bing’s auto-tagging schema to track campaign performance.
Connect Attribution with Zoho
To integrate Attribution with Zoho, you’ll need to set up the connection in your Attribution account settings. Once connected, Attribution will automatically pull in leads and opportunities from Zoho and tie them to your marketing touchpoints for full visibility into ROI.
Connect sales, lead and conversion data with ad spend
When you integrate Zoho and Bing Ads with Attribution, you can automatically connect your leads and sales data to your ad spend. This gives you a complete picture of how your Bing ads are driving business results across the full customer journey.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
