Automatically Track Ad Spend and Conversions
Attribution automatically pulls ad spend data from Bing Ads and ties it to conversions tracked in Segment, giving you a full picture of ROAS.
Understand Full Customer Journey
By connecting Bing Ads and Segment data in Attribution, you can see how Bing ad clicks fit into the entire multi-touch customer journey.
Optimize Bing Ads Targeting and Bidding
Insights from Attribution, like revenue impact by campaign and keyword, enable you to optimize your Bing ad targeting and bidding strategy.
How it works
How to integrate Bing Ads and Segment
Simplify attribution by seamlessly connecting Bing Ads and Segment with Attribution in just a few clicks.
Connect Attribution with Bing Ads
Integrating Attribution with Bing Ads allows you to automatically track ad spend and attribute revenue to your campaigns. Simply connect your Bing Ads account in the Attribution settings and enable auto-tagging to get started.
Connect Attribution with Segment
To integrate Attribution with Segment, simply install Attribution as a destination in Segment. Copy your Attribution Project ID from the Attribution settings page and paste it into the Attribution app window in the Segment Integrations page.
Connect sales, lead and conversion data with ad spend
When you integrate Segment and Bing Ads with Attribution, you can automatically connect ad spend data with sales, leads and other conversions tracked in Segment. This allows you to measure the true ROI and performance of your Bing Ads campaigns.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
