Automatically Track Bing Ad Spend and ROI
Easily connect Bing Ads to Attribution to automatically pull ad costs and match them to conversions, allowing you to calculate true return on ad spend.
Optimize Bing Campaigns with Multi-Touch Insights
Get a full picture of how Bing Ads influence the customer journey alongside other touchpoints, so you can optimize ad spend for maximum impact on pipeline and revenue.
Measure Bing’s Impact on Salesforce Pipeline
Understand how Bing ad clicks turn into Salesforce leads and opportunities, enabling alignment between marketing and sales to drive more efficient growth.
How it works
How to integrate Bing Ads and Salesforce
Effortlessly link your ad spend to revenue in just three simple steps with Attribution.
Connect Attribution with Bing Ads
To integrate Attribution with Bing Ads, enable auto-tagging in your Bing Ads account settings. Then connect your Bing Ads account in the Attribution settings.
Connect Attribution with Salesforce
Sign into Attribution and visit the Settings page. Click the “Connect to Salesforce” button, then sign into Salesforce with your account credentials to complete the integration process.
Connect sales, lead and conversion data with ad spend
When you integrate Bing Ads with Attribution, you can automatically connect your leads and conversions in Salesforce to your ad spend from Bing. This allows you to see the full ROI of your Bing Ads, from click to revenue, in one place.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
