Automatically Track Ad Spend and Revenue
Easily connect Bing Ads to Attribution to automatically track ad costs and tie them to revenue, so you always know your true return on ad spend (ROAS).
Granular Campaign Insights
Get detailed performance data for each Bing ad campaign, ad group, and even keyword to see which deliver the best results.
Optimize Bing Ads with Multi-Touch Attribution
Use multi-touch attribution to see how Bing Ads impact revenue at every stage of the buyer’s journey compared to other channels to optimize budget allocation.
How it works
How to integrate Bing Ads and Optimizely
Easily connect your platforms in just a few clicks and start measuring the full impact of your marketing efforts.
Connect Attribution with Bing Ads
To integrate Attribution with Bing Ads, enable auto-tagging in your Bing Ads account settings. Then connect your Bing Ads account in the Attribution settings to start tracking ad spend and conversions.
Connect Attribution with Optimizely
Attribution integrates seamlessly with Optimizely, allowing you to track and attribute conversions and revenue to your Optimizely experiments. Simply connect your Optimizely account in the Attribution interface to start measuring the full impact of your optimization efforts.
Connect sales, lead and conversion data with ad spend
By integrating Optimizely and Bing Ads with Attribution, you can automatically connect your sales and conversion data with your ad spend. This allows you to see the full ROI and revenue impact of your Bing Ads campaigns in a single dashboard.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
