Bing Ads + Hubspot Integration

Connect Bing Ads and HubSpot to track true ROAS, link ad clicks to leads, and optimize campaigns with revenue data.

Automatically Track Bing Ad Spend

Easily connect Bing Ads to Attribution to automatically pull ad spend data every 24 hours to track your true return on ad spend.

Tie Bing Clicks to Hubspot Leads

Attribution uses auto-tagging to connect each Bing ad click to leads and revenue in Hubspot, showing the full impact of your ads.

Optimize Bing Campaigns with Multi-Touch Data

Get granular attribution data to see which Bing campaigns and keywords drive the most leads and revenue in Hubspot.

How it works

How to integrate Bing Ads and Hubspot

Seamlessly connect Bing Ads and Hubspot in just a few clicks using Attribution.

Connect Attribution with Bing Ads

Integrate Attribution with your Bing Ads account to automatically track ad spend and visitor data. Enable auto-tagging in Bing Ads settings to append UTM parameters for accurate campaign tracking.

Connect Attribution with Hubspot

Integrating Attribution with Hubspot is a simple process. Once connected, Attribution will automatically track lead lifecycle stages, deal stage changes, and revenue from closed won deals, helping you measure return on ad spend.

Connect sales, lead and conversion data with ad spend

Integrating Hubspot and Bing Ads with Attribution allows you to automatically connect your leads, opportunities, and revenue data from Hubspot with your Bing ad spend. This provides a holistic view of how your Bing advertising impacts the entire buyer’s journey.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies