Automatically Tag AdRoll Campaigns
Attribution will automatically add tracking parameters to your AdRoll campaigns, allowing you to easily see the cost, visits, conversions and revenue driven by each AdRoll ad in one simple dashboard.
Connect AdRoll Retargeting to Revenue
Use Attribution’s auto-tagging to connect all your AdRoll retargeting links for abandoned carts, previously viewed products, and more to the actual revenue outcomes they generate.
Understand Content ROI
Automatically tag website content in WordPress to AdRoll campaigns to understand how your content impacts revenue, which pages drive sales, and which ones are less effective.
How it works
How to integrate AdRoll and WordPress
Simplify AdRoll-WordPress integration in just three steps with Attribution’s powerful platform.
Connect Attribution with AdRoll
Attribution integrates with AdRoll, allowing you to easily track the cost, visits, conversions, and revenue of your AdRoll campaigns in one dashboard.
Connect Attribution with WordPress
Attribution integrates seamlessly with WordPress, automatically pulling in visits from WordPress pages and form requests from default WordPress forms. Simply install the Attribution WordPress plugin to connect your WordPress site with Attribution and start tracking marketing attribution.
Connect sales, lead and conversion data with ad spend
By integrating Attribution with WordPress and AdRoll, you can automatically connect your website conversions and sales data to your ad spend. This allows you to see the true ROI and revenue impact of your AdRoll ads in a single dashboard.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
