Automatically Track Ad Conversions
Connect AdRoll to The Attribution Platform and automatically track advertising cost, allocate revenue contribution, and calculate true return on ad spend.
Easily Tag Retargeting Campaigns
Use Attribution’s auto-tagging to seamlessly track AdRoll retargeting campaigns for abandoned carts, product views, and more, tying them to revenue outcomes.
Capture Unbounce Leads as Conversions
Integrate Attribution with Unbounce to automatically track Unbounce form submissions as conversion events, connecting them to the customer journey.
How it works
How to integrate AdRoll and Unbounce
Simplify campaign tracking and revenue attribution in just a few clicks with Attribution’s seamless integration.
Connect Attribution with AdRoll
Attribution integrates with AdRoll to automatically pull spend data and tag your ads. This allows you to see the cost, visits, conversions and revenue from your AdRoll campaigns in one simple dashboard.
Connect Attribution with Unbounce
Integrate Attribution with Unbounce by adding the Attribution tracking snippet in your Unbounce script manager. This will enable you to track Unbounce leads as conversion events in Attribution.
Connect sales, lead and conversion data with ad spend
Integrating Unbounce and AdRoll with Attribution allows you to automatically track advertising costs and allocate revenue to each campaign. You’ll gain a holistic view of how your Unbounce landing pages and AdRoll ads are driving leads and revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
