Comparison

Compare the top Attribution alternatives

See how the top MTA solutions stack up so you can choose the best one for your business. 

Platformvs. Northbeamvs. Triple Whalevs. Dreamdatavs. Rockerboxvs. Adobe Marketo Measure (Bizible)vs. HockeyStack
Best forComprehensive, auditable, user-level attributionLarge-scale E-Commerce brandsDTC Shopify brandsB2B marketersEnterprise B2CAdobe Experience Cloud usersB2B marketers or sales teams
Key features
Lookforward window
User-level metric auditabilityLimitedLimited
Fully customizable attribution modelsLimitedLimitedLimited
Cross-device trackingLimited

Campaign-level break-even analysis

Account-based attribution 		LimitedLimited

First time vs repeat customer analysis 		Manual

Multiple revenue streams
Offline channel tracking
TV/Radio
GeofencingLimited
Call trackingAutomated & manualManualManual

Outbound email tracking		Automated & manualManualManualManual
Conference trackingAutomated & manualManualManualManual
MailersAutomated & manualManualManualManualManualManual
Integrations

Salesforce, HubSpot, and Pipedrive

Native Shopify integration

Segment, Rudderstack, Amplitude, and Heap

Custom API and CSV data uploader
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Stanford university
Sticker giant
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Dutch
Vendr
CQL
Exotic car trader
Seamless AI
Livly
Found
Message Desk
Crossfit
Replit
Reforge
Lula
Calendly
Newforma
Fatty15
SMU Cox school of business
Nudge

Features

Why Attribution is the best MTA solution available

Our multi-touch attribution software delivers transparent, auditable data at the user level, so you can optimize ad spend and maximize ROI across your marketing funnel.

Track conversions with flexible MTA models

Accurately attribute revenue with five out-of-the-box MTA models that can be easily customized to your needs – no coding required.

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Map each user’s journey from end to end

Understand what drives customers through your funnel using unique ID tags to track individual users’ behavior across 100+ platforms.

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Maximize ad spend with actionable insights

Pinpoint every marketing investment’s ROI — at the channel, campaign, or user level — so you can find out what performs best, optimize what works, and scale the winning strategy.

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“Attribution’s platform is foundational technology for marketing programs across our portfolio. It allowed me to scale every part of our marketing program and justify spend across channels as the first Head of Marketing and VP of Operations at my former company (also in Craft’s portfolio).”

Aaron Cort

Operating Partner @Craft