SAN FRANCISCO – May 15, 2025 — At SIGNAL 2025, Twilio Segment’s flagship conference, a major shift in the marketing analytics landscape was announced: Attribution, the leading multi-touch attribution platform, has been named one of only two Preferred Partners by Twilio Segment.
This exclusive partnership marks the beginning of a new standard for growth teams: clean data paired with immediate, actionable insight into what’s driving revenue. As Segment’s designated solution for attribution, The Attribution Platform will now be co-sold by Twilio Segment teams and featured alongside Amplitude as the only analytics and attribution platforms officially recommended by Segment.
“This isn’t just a badge—it’s a bet,” said Ryan Koonce, CEO of Attribution. “Segment has trusted us to be the attribution layer on top of the world’s best customer data. That’s an incredible validation of the product—and of the future we’re building together.”
📣 Read the official press release on Benzinga →
Attribution App Named One of Two Preferred Partners by Twilio Segment
From Data Plumbing to Revenue Precision
For years, teams using customer data platforms have had one critical limitation: they could organize and route data—but couldn’t confidently tie that data to marketing ROI.
This partnership fixes that.
With Attribution now natively integrated into Segment, customers can move from organized noise to revenue intelligence—activating multi-touch attribution in minutes, without code, and without waiting on data teams.
“Segment gets you unified data. Attribution makes that data profitable,” Koonce explained.
Together, the tools allow marketers, RevOps teams, and product leaders to:
- Track real-time CAC and payback by channel and cohort
- Uncover which touches actually drive purchases—not just clicks
- Build board-ready reporting on LTV:CAC and campaign efficiency
- Eliminate attribution bias, guesswork, and last-click illusions
A Real-World Case Study: Rocket Lawyer’s Breakthrough
This partnership wasn’t announced in isolation—it was proven live on stage.
During a SIGNAL 2025 fireside chat, Deborah Holstein, Chief Growth Officer at Rocket Lawyer, shared how her team used Attribution + Segment to transform their full-funnel performance in a matter of weeks.
“When I joined Rocket Lawyer, one of the first steps was ensuring we had complete, accurate data,” Deborah explained. “With the CDP via Segment and attribution model from Attribution in place, we were finally able to move from raw reporting to actionable growth insights.”
Rocket Lawyer’s experience showcased how Attribution turned Segment’s raw data into:
- Cross-functional alignment between finance, product, and marketing
- Granular CAC visibility across campaigns and audience types
- Fast-turn optimizations that delivered a measurable lift in return on spend
Built for E-Comm, B2B, SaaS, and High-Velocity Growth
Attribution is designed to give companies a live, complete picture of what drives growth—across all channels, touchpoints, and lifecycle stages.
Now, as a Preferred Segment Partner, Attribution offers:
- Plug-and-play integration with Segment (go live in <1 day)
- Native support for Salesforce, HubSpot, Shopify, and ad platforms like Meta and Google
- The ability to stitch user journeys across product, ad, and CRM systems—deterministically
“You can’t scale growth on gut feel and broken analytics,” Koonce noted. “This partnership helps growth leaders spend smarter, justify investments, and act faster—no black box, no delay.”
A Foundation for What’s Next
As part of the Preferred Partner roadmap, Attribution will introduce:
- Segment-first dashboards tailored to Enterprise / B2B SaaS, PLG / Freemium, and E-Commerce motions
- AI-powered model suggestions based on conversion behavior
- Unified attribution + event views across growth, product, and RevOps teams
And for teams tired of building attribution models in-house, the value is immediate:
- No custom SQL
- No data warehouse dependency but full data portability
- ROI clarity in a week
Learn More
Attribution is now available to all Segment customers through the Attribution + Segment integration page.
To see what your Segment data looks like in full resolution, book a personalized demo today.
About Attribution
Attribution is the most powerful multi-touch attribution platform for growth teams that need answers—not just dashboards. Built for speed, precision, and ease of use, Attribution turns customer data into campaign clarity and marketing into a revenue engine. The platform integrates seamlessly with Twilio Segment, HubSpot, Salesforce, Shopify, and all major ad platforms.