Salesforce
Attribution’s Salesforce plan
Connect your CRM and marketing data for actionable attribution — even across complex sales cycles.
Twilio
Hubspot
Shopify
Trusted by enterprise teams to unearth deeper insights from their data
Leverage your Salesforce data for precise attribution
Access customizable multi-touch modeling at the user and account levels
Understand how every touchpoint drives your complex, high-value deals — and personalize your modeling by excluding specific traffic to reflect the most meaningful interactions.
Leverage full-funnel visibility to determine true ROAS
View every customer touchpoint, from first ad interaction to final conversion — across business units and offline events — to pinpoint your overall ROI.
Unlock enterprise-level API data export for custom reporting
Automatically sync structured marketing and sales data into your data warehouse using Attribution’s Data Export Tool. This gives your data team a unified view of Salesforce activity and enables them to easily build internal reports.
Sync Salesforce data bidirectionally for sales enablement
Automatically sync lead and contact marketing paths into Salesforce, equipping your sales team with the latest prospect engagement data to power their conversations.
Compare multiple revenue models
Toggle between your projected, actual, and recurring revenue to hone your forecasting models, with complete, accurate data surfaced by Attribution’s look forward window.
Powering more effective marketing across sales cycles
SaaS
Unify marketing, sales, and CRM data to measure true ROI and prevent free trials or transactional emails from skewing your attribution.
B2B
Track every interaction tied to Salesforce opportunities and accounts for accurate CAC, ROAS, and LTV measurement on closed-won deals.
Huge Results
Everything you need for scalable, auditable attribution.
3x
improvement of LTV:CAC
in one year
20 hours
saved for customers monthly in manual reporting work
8.6x
increase in ROAS
Pricing
Attribution + Salesforce pricing
Looking for attribution that fits your complex needs? Let’s talk.
Enterprise
Custom
Inquire to learn more
Custom attribution for Salesforce teams with advanced integrations + warehouse-first tracking needs
Key Features:
- Attribution Models: All Available
- Ad Connectors: All Available
- MTUs: Custom
- Seats: Unlimited
- Support: Email Support
- Onboarding: Custom
- Account-Based Attribution: Included
- Support and Onboarding: Email and Self-Service
- Core & Advanced Features:
- All available
See full breakdownFrequently asked questions
Everything you need to know about the product and billing.
Attribution’s Salesforce plan is best for B2B and enterprise businesses that manage complex sales cycles, multiple stakeholders, and large deal pipelines.
Pricing for Attribution’s Salesforce plan is customized according to your team’s specific needs.
You can integrate Attribution by simply installing it on your website. From there, connecting to Salesforce is fast and straightforward via OAuth — no complex setup required.
Attribution uses Salesforce data from contacts, leads, and opportunities. It pulls user profiles and tracks how individuals move through various contact, lead, and deal stages to provide a complete view of the customer journey.
Yes – Attribution offers no-code attribution model customizations, including:
- Factoring in direct traffic until a specific event
- Setting up a 365-day lookback window
- Disregarding existing customers
- Only attributing first purchases
- And more
With Attribution, you can capture the entire customer journey — including online and offline touchpoints — and sync that data to Salesforce for deeper reporting. This enables multi-touch attribution that reveals what truly drives results. In contrast, Salesforce Analytics is limited to basic campaign tracking, such as capturing UTMs on form submissions. It doesn’t support multi-touch or anonymous user tracking, making it harder to understand the full path to conversion.