Attribution’s HubSpot plan is best for businesses using HubSpot and advertising on at least one channel, as well as generating content for SEO and LLMs/GEO.

Attribution’s HubSpot plan uses a tiered pricing model based on monthly tracked users (MTUs). For companies with higher volumes or advanced feature needs, additional capabilities can be unlocked by speaking with our Sales team. For more information, check out our Pricing page.

You can connect Attribution and HubSpot in under 30 seconds using a secure OAuth integration—just enter your HubSpot credentials. Then, simply add a lightweight tracking snippet to your website to start capturing data.

Attribution uses HubSpot’s contact, lead, and deal data to track individual users’ (and accounts’) stage changes. It ties these stages back to website visits and other interactions, enabling comprehensive attribution modeling across the customer journey.

You do have some flexibility regarding what you choose to sync. Attribution brings in all deal, contact, and lead stages, but you can select properties and denote which custom lead, contract, or deal objects to use.

Yes – Attribution offers no-code attribution model customizations, including: 

• Factoring in direct traffic until a specific event
• Setting up a 365-day lookback window
• Disregarding existing customers
• Only attributing first purchases
• And more

Attribution gives you a complete view of the customer journey by tracking every touchpoint from first interaction to conversion—something HubSpot’s last-touch model can’t do. It also captures anonymous user behavior and pulls in ad spend at the user level, allowing you to calculate true LTV per user using cost-per-visit data and measure ROAS down to the keyword—unlocking insights that HubSpot Analytics simply can’t provide.