Automatically Track Google Ad Spend
Attribution pulls campaign spend data from Google Ads every 24 hours, allowing you to calculate return on ad spend based on your customized attribution model.
Connect Ad Clicks to Conversions
Attribution uses Google’s auto-tagging feature to tie each ad click to a unique visitor, enabling you to track their journey from initial touch through to revenue generated.
Tie Zuora Revenue to Marketing Touches
Send Zuora payment events to Attribution via webhook to connect the revenue from each customer to their full path of interactions with your Google Ads and other marketing campaigns.
How it works
How to integrate Google Ads and Zuora
Seamlessly link your ad spend to revenue in just a few simple steps:
Connect Attribution with Google Ads
Integrate Attribution with Google Ads in just a few clicks to automatically pull ad spend data and track visitors using Google’s auto-tagging. This allows you to measure the true impact and ROI of your Google Ads campaigns.
Connect Attribution with Zuora
To integrate Attribution with Zuora, set up a webhook in your Zuora account to send payment data to Attribution’s API. Map the appropriate email fields to ensure revenue is accurately tied to each customer.
Connect sales, lead and conversion data with ad spend
By integrating Google Ads and Zuora with Attribution, you can automatically connect your Google ad spend to leads, sales and revenue data from Zuora. This allows you to see the full ROI and impact of your Google Ads campaigns on pipeline and revenue.
Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.
