AdRoll + WordPress Integration

Connect AdRoll campaigns with WordPress content to track true ROI, optimize retargeting, and measure content performance in one dashboard.

WordPress AdRoll Integration

Automatically Tag AdRoll Campaigns

Attribution will automatically add tracking parameters to your AdRoll campaigns, allowing you to easily see the cost, visits, conversions and revenue driven by each AdRoll ad in one simple dashboard.

Connect AdRoll Retargeting to Revenue

Use Attribution’s auto-tagging to connect all your AdRoll retargeting links for abandoned carts, previously viewed products, and more to the actual revenue outcomes they generate.

Understand Content ROI

Automatically tag website content in WordPress to AdRoll campaigns to understand how your content impacts revenue, which pages drive sales, and which ones are less effective.

How it works

How to integrate AdRoll and WordPress

Simplify AdRoll-WordPress integration in just three steps with Attribution’s powerful platform.

Connect Attribution with AdRoll

Attribution integrates with AdRoll, allowing you to easily track the cost, visits, conversions, and revenue of your AdRoll campaigns in one dashboard.

Connect Attribution with WordPress

Attribution integrates seamlessly with WordPress, automatically pulling in visits from WordPress pages and form requests from default WordPress forms. Simply install the Attribution WordPress plugin to connect your WordPress site with Attribution and start tracking marketing attribution.

Connect sales, lead and conversion data with ad spend

By integrating Attribution with WordPress and AdRoll, you can automatically connect your website conversions and sales data to your ad spend. This allows you to see the true ROI and revenue impact of your AdRoll ads in a single dashboard.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies