Connect LinkedIn Ads for True ROAS
Automatically track LinkedIn Text Ad and Sponsored Content costs and allocate revenue to calculate the true return on ad spend.
Attribute LinkedIn InMail Campaigns
Use tracking tags to connect InMail ad costs and revenue contribution to show the business impact on your Attribution dashboard.
Optimize LinkedIn Ad Performance
Get a single source of truth for how LinkedIn ads impact revenue across the buyer’s journey to optimize your marketing mix.
How it works
How to integrate LinkedIn Ads and Zoho
Simplify multi-touch attribution by seamlessly connecting LinkedIn Ads and Zoho with Attribution in just a few clicks.
Connect Attribution with LinkedIn Ads
Attribution enables dynamic tagging of LinkedIn ad URLs, adding parameters to track which ad a customer clicked. Connect your LinkedIn Ads to Attribution to automatically track ad spend and allocate revenue contribution.


Connect Attribution with Zoho
To integrate Attribution with Zoho, simply sign into your Zoho account and follow the step-by-step instructions to set up the connection. Once complete, Attribution will automatically sync your Zoho data for enhanced multi-touch attribution insights.
Connect sales, lead and conversion data with ad spend
With Attribution, you can easily connect LinkedIn ad spend data with lead and sales data from Zoho, providing a complete picture of marketing ROI. See how your LinkedIn campaigns are contributing to pipeline and revenue in one unified dashboard.

Use cases
How different companies use The Attribution Platform to optimize ROI
B2B
Identify which touchpoints drive qualified leads and revenue across long sales cycles.
B2C
Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.
E-Commerce
Track ad performance across platforms and attribute sales down to the SKU level.
SaaS
Connect marketing campaigns to product signups, demos, and recurring revenue.