Bing Ads + WordPress Integration

Connect Bing Ads with WordPress to track campaign ROI, eliminate manual tagging, and attribute leads to specific ads that drive results.

Automatically Track Ad Spend

Easily connect Bing Ads to Attribution to automatically pull in ad spend data and track the ROI of your Bing ad campaigns.

Enable Bing Auto-Tagging

Turn on Bing’s auto-tagging to automatically track each ad click in Attribution using UTM parameters, reducing errors from manual tagging.

Attribute Leads and Revenue

Combine Bing ad data with WordPress form submissions in Attribution to connect leads and sales back to the ads and keywords that drove them.

How it works

How to integrate Bing Ads and WordPress

Simplify Bing Ads and WordPress integration with Attribution’s seamless setup process.

Connect Attribution with Bing Ads

To integrate Attribution with Bing Ads, enable auto-tagging in your Bing Ads account settings. Then connect your Bing Ads account in the Attribution settings to start tracking ad spend and conversions.

Connect Attribution with WordPress

Easily integrate Attribution with WordPress to automatically track website visits, conversions from WooCommerce, and form submissions. Simply install the Attribution WordPress plugin to get started.

Connect sales, lead and conversion data with ad spend

Integrate Bing Ads and WordPress with Attribution to automatically connect your ad spend to sales, leads and other key conversion events. Get a holistic view of your marketing performance to optimize your budget and maximize ROI.

Use cases

How different companies use The Attribution Platform to optimize ROI

B2B

Identify which touchpoints drive qualified leads and revenue across long sales cycles.

B2C

Pinpoint high-converting channels and optimize spend across fast-moving customer journeys.

E-Commerce

Track ad performance across platforms and attribute sales down to the SKU level.

SaaS

Connect marketing campaigns to product signups, demos, and recurring revenue.

“Best no-nonsense tool I’ve found to get a complete view of traffic attribution”

Willem B.
G2 Validated Reviewer & Verified User

“We’re able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.”

Michelle B.
G2 Validated Reviewer & Verified User

All The Integrations That Matter

Go under the hood on attribution.

Out-of-the-box attribution models make it easy to connect to your advertising and conversion platforms. Measure LTV:CAC and CAC Payback instantly, without the need for a large data team.

Check out integrations

Hear from High-Growth Customers

Loved by 1,000+ companies — B2B, SaaS, E-Commerce, Marketplaces and more.

Want to know the hardest thing about multi-touch attribution? Finding a platform that actually tells you everything a visitor does from first visit to first purchase and beyond. We’ve got you covered.

Attribution’s platform ended up being the foundational technology for our entire marketing program.

Aaron Cort

First Head of Marketing @ClickUp

Attribution provides an additional analytics layer that helps brands investigate and understand how creators impact the greater user journey.

Victor Feijó

Head of Engineering @Superfiliate

If you’re looking to save time and sanity when trying to knit your marketing data together, Attribution is a useful tool to give you insights and take a lot of that lift off your plate.

Perin Adams

GTM Business Systems Manager @Vendr

Attribution enables us to understand what role each channel plays in the funnel. A higher CPA might be acceptable because we can see clearly that channel is bringing more people into the funnel.

John Gareau

CRO @Seraphina Therapeutics

Trusted by 1,000+ companies