Pricing
Attribution Pricing
Unlock precise, auditable, multi-touch attribution — whether you’re a startup, enterprise, or anything in between.
- Hubspot
- Twillio
- Shopify
- Salesforce
Want to learn more about HubSpot + Attribution? See HubSpot Attribution for more information.
- Monthly
- Yearly
Starter
$49per month
Save 16% with annual billing
Ideal for early-stage teams using HubSpot to track CAC, Payback and LTV:CAC
Key features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Support: Email Support
- Onboarding: Self-Service
- Core Features:
- ROAS by Advertisement
- CAC by Customer
Pro plan
$399per month
Save 16% with annual billing
Designed for growing teams on HubSpot expanding spend, traffic and team members.
Key features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-5,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- Core Features:
- ROAS by Advertisement
- CAC by Customer
Enterprise
Custom
Inquire to learn more
Custom attribution for HubSpot teams with account-based + warehouse-first tracking needs.
Get exactly what you want:
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- Advanced Features:
- Custom Lookback Windows
- Compare ROAS by Attribution Model
- Account-Based Attribution
- Multi-Project / Workspace Support
- Data Warehouse Tooling
Geofencing - Salesforce Integration
Starter
$41per month
Ideal for early-stage teams using HubSpot to track CAC, Payback and LTV:CAC
Key features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Support: Email Support
- Onboarding: Self-Service
- Core Features:
- ROAS by Advertisement
- CAC by Customer
Pro plan
$335per month
Designed for growing teams on HubSpot expanding spend, traffic and team members.
Key features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-5,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- Core Features:
- ROAS by Advertisement
- CAC by Customer
Enterprise
Custom
Custom attribution for HubSpot teams with account-based + warehouse-first tracking needs.
Get exactly what you want:
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- Advanced Features:
- Custom Lookback Windows
- Compare ROAS by Attribution Model
- Account-Based Attribution
- Multi-Project / Workspace Support
- Data Warehouse Tooling
Geofencing - Salesforce Integration
Want to learn more about Twilio Segment + Attribution? See Twilio Segment Attribution for more information.
- Monthly
- Yearly
Starter
$49per month
Save 16% with annual billing
Ideal for early-stage teams using Segment to track CAC, Payback and LTV:CAC.
Key Features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Support: Email Support
- Onboarding: Self-Service
- Core Features:
- ROAS by Advertisement
- CAC by Customer
Pro plan
$399per month
Save 16% with annual billing
Built for growing companies on Segment expanding data and pipelines, and spend.
Key Features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-5,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- Core Features:
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
Enterprise
Custom
Inquire to learn more
Custom attribution for Segment teams with account-based + warehouse-first tracking needs.
Get exactly what you want:
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- Advanced Features:
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
- Segment CDP Connector
- Custom Lookback Windows
- Compare ROAS by Model
- Account-Based Attribution
- Multiple Projects/Workspaces
- Data Warehouse Tool
- Geofencing
- Salesforce/Hubspot Sync
Starter
$41per month
Ideal for early-stage teams using Segment to track CAC, Payback and LTV:CAC.
Key Features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Support: Email Support
- Onboarding: Self-Service
- Core Features:
- ROAS by Advertisement
- CAC by Customer
Pro plan
$335per month
Built for growing companies on Segment expanding data and pipelines, and spend.
Key Features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-5,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- Core Features:
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
Enterprise
Custom
Custom attribution for Segment teams with account-based + warehouse-first tracking needs.
Get exactly what you want:
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- Advanced Features:
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
- Segment CDP Connector
- Custom Lookback Windows
- Compare ROAS by Model
- Account-Based Attribution
- Multiple Projects/Workspaces
- Data Warehouse Tool
- Geofencing
- Salesforce/Hubspot Sync
Want to learn more about Shopify + Attribution? See Shopify Attribution for more information.
- Monthly
- Yearly
Starter
$19per month
Save 16% when you pay annually
Ideal for early-stage teams using Shopify to track CAC, Payback and LTV:CAC.
Key Features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Stores: 1 store
- Support: Email Support
- Onboarding: Self-Service
- Core Features:
- ROAS by Advertisement
- CAC by Customer
Pro plan
Popular
$199per month
Save 16% when you pay annually
Built for Shopify brands scaling ad spend, brand and marketing and growth collaboration.
Key Features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-10,000
- Seats: 3 users
- Stores: 1 store
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- Core Features:
- ROAS by Advertisement
- CAC by Customer
- First Purchasers Report
- Klaviyo Integration
- Segment Integration
Enterprise
Custom
Inquire to learn more
Custom attribution for Shopify teams with advanced integrations + warehouse-first tracking needs.
Get exactly what you want:
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
Starter
$16per month
Ideal for early-stage teams using Shopify to track CAC, Payback and LTV:CAC.
Key Features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Stores: 1 store
- Support: Email Support
- Onboarding: Self-Service
- Core Features:
- ROAS by Advertisement
- CAC by Customer
Pro plan
Popular
$167per month
Built for Shopify brands scaling ad spend, brand and marketing and growth collaboration.
Key Features:
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-10,000
- Seats: 3 users
- Stores: 1 store
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- Core Features:
- ROAS by Advertisement
- CAC by Customer
- First Purchasers Report
- Klaviyo Integration
- Segment Integration
Enterprise
Custom
Custom attribution for Shopify teams with advanced integrations + warehouse-first tracking needs.
Get exactly what you want:
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
Want to learn more about Salesforce + Attribution? Contact us for more information.
Enterprise
Custom
Inquire to learn more
Custom attribution for Salesforce teams with advanced integrations + warehouse-first tracking needs.
Get exactly what you want:
- Attribution Models: All Models Available
- Ad Connectors: All Available
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Unlimited
- Account-Based Attribution: Included
- Advanced Features:
- All Available
Over 1,000 companies rely on Attribution to allocate marketing budget effectively
Compare Attribution Plans
Need an enterprise-grade solution? Don’t use any of these tools? No worries — let’s talk.
- Hubspot plan
- Twillio plan
- Shopify plan
- Salesforce plan
Hubspot plan
Starts at
$49
/mo
Save 16% when you pay annually
Best for sales-driven growth teams tracking full funnel
Twillio plan
Starts at
$49
/mo
Save 16% when you pay annually
Ideal for data-driven startups and mid-sized companies
Shopify plan
Starts at
$19
/mo
Save 16% when you pay annually
Designed for DTC brands investing in paid ads
Salesforce plan
Contact us for pricing
Save 16% when you pay annually
Built for enterprises with complex tech stacks
| Features | ||||
|---|---|---|---|---|
| Primary Integration | Hubspot CRM | Segment CDP | Shopify | Salesforce and Attribution API |
| API Key | 1 | 1 | 1 | Custom |
| Seats | Up to 3 with Pro | Up to 3 with Pro | Up to 3 with Pro | Custom |
| Monthly tracked users | Up to 5,000 with Pro | Up to 5,000 with Pro | Up to 10,000 with Pro | Custom |
| Events per year | Up to 7.5M with Pro | Up to 7.5M with Pro | Up to 30M with Pro | Custom |
| Account-based attribution | Enterprise only | Enterprise only | Enterprise only | Enterprise only |
| Ad Channels | ||||
|---|---|---|---|---|
| Meta | Yes | Yes | Yes | Yes |
| Yes | Yes | Yes | Yes | |
| Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes | |
| Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes | |
| Tiktok | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| X | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes | |
| Quora | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes | |
| Klaviyo | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| Friendbuy | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| Impact | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes | |
| Outbrain | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| Stack Adapt | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| Superafiliate | Pro & Enterprise | Pro & Enterprise | Pro & Enterprise | Yes |
| Add-ons | ||||
|---|---|---|---|---|
| Setup & onboarding (optional) | $2,500 – $5,000 | $2,500 – $5,000 | $2,500 – $5,000 | $2,500 – $5,000 |
| Data connector fee | Enterprise only | Enterprise only | Enterprise Only | Enterprise Only |
| Overages | ||||
|---|---|---|---|---|
| MTU | $10 per 1,000 | $10 per 1,000 | $10 per 1,000 | $10 per 1,000 |
| Event | $1 per 1,000 | $1 per 1,000 | $1 per 1,000 | $1 per 1,000 |
“The fact that Attribution saves us so much time is critical, but that it saves us cash as well is just as important. We’re excited to see where these savings take us.”
Joseph Long
Growth Marketing Lead @ Explo
Frequently asked questions
Everything you need to know about the product and billing.
- HubSpot & Segment: Starter – $49/mo, Pro – $399/mo
- Shopify: Starter – $19/mo, Pro – $199/mo
- Enterprise: Custom pricing across all integrations
Yes — save 16% when billed annually on any Starter or Pro plan.
- HubSpot & Segment: 14-day free trial
- Shopify: 7-day free trial
- Enterprise: Contact Sales for a customized trial setup
- MTUs: $10 per 1,000 MTUs over plan limit
- Events: $1 per 1,000 events over plan limit
- Starter & Pro: First Touch, Last Touch, Linear
- Enterprise: All models + customization (custom weights, cohort tracking, and account-based mapping)
- All major ad networks: Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Quora, Microsoft Ads, etc.
- Marketing tools: Klaviyo, Segment, HubSpot, Salesforce
- Attribution handles both online and offline channel tracking (Enterprise only)
Yes — the Enterprise plan includes ROAS model comparison and performance reporting.
Available in Enterprise. Attribution can bind users to accounts using:
- Email domain
- Invites
- CRM relationships from Salesforce or HubSpot
For most customers: under a day. Segment + Attribution can be deployed in a single click using destination setup.
Limited. Attribution focuses on deterministic cost and touchpoint capture, and historical imports may require manual UTM filtering. Best results come after native ad connectors are live.
- Attribution → Segment: user traits, conversion events, cost data
- Segment → Attribution: unified profile, events, funnel steps
Yes — both CRM integrations support:
- Lifecycle stage tracking
- Deal/Opportunity stage conversion
- Closed/won revenue mapping
- Bi-directional syncing with Segment/CDP tools
- HubSpot: Sales-assisted PLG and CRM-driven teams
- Segment: Teams with a clean CDP implementation and full-funnel analytics
- Shopify: DTC brands tracking first-time purchasers and paid performance
Not directly. You can ingest data from tools like AppsFlyer or Branch through Segment. Attribution focuses on web-first multi-touch tracking.
Each attribution record is linked to the company at time of conversion. Movement to a new company is tracked separately and does not corrupt previous attribution records.
- It binds cost + identity deterministically across sessions
- GA is directional and often inaccurate for multi-touch paths
- Ad platforms over-attribute revenue (e.g., both Meta and Google claiming the same sale)
You can export Attribution’s raw data to Snowflake, BigQuery, or Databricks. Fully structured event data with cost and timestamps is supported.
Yes — a cross-domain snippet is available for non-Shopify pages.
Yes — optional managed onboarding is available for Pro plans ($2,500–$5,000). Managed onboarding is included for Enterprise.
- Starter & Pro: Email Support
- Enterprise: Custom Support Tier