Comparison
Attribution vs. Adobe Marketo Measure
Compare Attribution and Adobe Marketo Measure’s key features to find the right fit for your business.
 |  | |
|---|---|---|
| Attribution methodology | Deterministic (click-based) | Deterministic (click-based) with Google Tag Manager |
| Attribution Models | ||
| First touch |  |  |
| Last touch | | |
| Linear | | |
| Time decay | | |
| Position-based (custom weighting) | | |
| Key Features | ||
User-level metric auditability | | Limited |
Fully customizable attribution models | |  |
Configurable lookback window | | |
Lookforward window | | |
Campaign-level break-even analysis | | |
| Cross-device tracking | | |
Offline channel tracking | | Limited |
Account-based attribution | | Limited |
Spend optimization | | Limited |
| Multi-currency support | | |
| Integrations | ||
| Shopify | | |
| Hubspot | | |
| Salesforce | | |
| Segment | | |
| All major advertising platforms | | |
Custom API and CSV data uploader | | |
| Get started |
